The perfect image for social media

With the number of engineering businesses using social media as a way of marketing continuing to increase, it’s becoming ever more important to find ways in which your company can stand out from the crowd. Great imagery is one way you can grab your audience’s attention.

We’ve all heard the expression, ‘A picture can tell a thousand words’.  Well, guess what? It’s true!  According to research, the human brain only needs one tenth of a second to understand an image whereas text would take a lot longer, around 60 seconds per 200 words.

So, in an age when people are time poor, it is essential to catch your audience’s eye and make your information clear and concise. Not only this, people remember visual information six times better than if they have read or heard it.

If this isn’t enough to convince you that images are the way forward, let’s look at social media engagement rates.

Using relevant imagery with your post can help boost engagement rates which in turn can lead to an increase in sales. According to research, Tweets with images receive 150% more retweets than tweets without images. Source: Buffer.

And on LinkedIn images result in a 98% higher comment rate.

To start you thinking about how you could better use images on your social media, here are my top tips:

  1. Get creative; use free websites such as Canva to create infographics. This is easy to use site with lots of great features.
  2. If you’ve got a tight budget, use copyright free image websites such as Pixabay and Pexels to get eye catching images.
  3. Keep text to a minimum; this way the image will give the audience a flavour of what you are trying to promote and drive traffic to your website as they want to find out more.
  4. Don’t be shy, why not collate images together to make a quick video? Free apps such as Quik by GoPro allow you to merge images together with music to make a video. Also, IMovie is great for a free visual editor.

Choose images that are relevant to your capability and keep your images consistent across all platforms to ensure maximum recognition and recall. So, before you write your next social media post about your latest innovative product or service, give it the recognition and the views it deserves by adding an image or two to your post; trust me, it’s worth it.

Molly Prout is an Apprentice PR and Marketing Executive at Aro PR and Marketing, which specialises in raising the profile of engineering, composites and science companies.

(Sources:) marketing/548660/