Aro’s guide to being award season ready

award season checklist

Let’s say that you’ve decided to head out somewhere for lunch. Currently, you have two options. One is a restaurant that you’ve never heard of, whilst the other is a café that several of your friends have recommended. Unless you’re very adventurous, you’re going to opt for the one that you’ve at least heard of. […]

Outsourced marketing team for rotary measurement innovator

Aro has worked with RPI UK since 2016 and are now their outsourced marketing team, looking after all integrated communications. We support the Managing Director and sales team in creating the right environment to build the business, enabling them to focus on their customers while we focus on the marketing. Solutions We develop and implement […]

Everything you wanted to know about public relations but were too afraid to ask

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“If I was down to my last marketing dollar, I would spend it on public relations” That’s a widely circulated quote from Bill Gates, founder of Microsoft, and shows PR in a very different light to the world of Absolutely Fabulous where Edina and Patsy were uncorking the champagne at breakfast. PR is about reputation […]

7 marketing trends to look out for in 2022 to boost your marketing strategies

The end of the year is a good time to round-up the exciting trends in the world of marketing. This year demonstrated how marketers can quickly adapt and still provide effective results. Marketing is crucial to companies because it encourages business growth and the development of engagement with customers, staff and funders. As a result, […]

Win a luxury hamper with Aro at Southern Manufacturing & Electronics

Visit Aro PR and Marketing on stand E145 at the Southern Manufacturing & Electronics show from February 8th to February 10th, at Farnborough International Exhibition Centre. Aro PR and Marketing, specialists in raising the profile of advanced engineering and scientific companies, will showcase their multi-award-winning PR and marketing communications services at the Southern Manufacturing & […]

In-house vs agency marketing support – which is right for you?

One question faced by a company once it has reached a certain size is whether to recruit an in-house marketing team or harness the skills of an established agency. The importance of a reliable and adaptive marketing team supporting a company, whether internal or external, can be the key to success by enabling the company […]

Aro to showcase specialist marketing and PR services at Engineering Design Show

Visit Aro PR and Marketing on stand Z59 at the Engineering Design Show from October 19th to October 20th, at Coventry Building Society Arena, Coventry. Aro PR and Marketing, specialists in raising the profile of composites, scientific and advanced engineering companies, are set to showcase their multi-award-winning integrated PR and marketing communications services at the […]

The importance of integrated marketing in the sales funnel

Increased communication, operational efficiency, and improved results. Three reasons why the use of integrated marketing should be favoured over segregated marketing campaigns. What is integrated marketing? Integrated marketing can best be defined as a strategic approach to delivering a consistent message across all possible media channels used by any single company. What is the sales […]

Aro showcases marketing service at Interplas 2021

Visit Aro PR and Marketing on stand C41 at Interplas 2021 from September 28th to September 30th, at NEC, Birmingham.  Aro PR and Marketing, specialists in raising the profile of composites, scientific and advanced engineering companies, is showcasing their multi-award-winning integrated PR and marketing communications services at Interplas 2021. Now in its 70th year, Interplas […]