Interplas 2021

Aro showcases marketing service at Interplas 2021

Visit Aro PR and Marketing on stand C41 at Interplas 2021 from September 28th to September 30th, at NEC, Birmingham. 

Aro PR and Marketing, specialists in raising the profile of composites, scientific and advanced engineering companies, is showcasing their multi-award-winning integrated PR and marketing communications services at Interplas 2021.

Now in its 70th year, Interplas is the UK’s leading plastics industry event and is the place to be to showcase exciting new innovations for over 350 exhibitors. It will be one of the first chances for industry networking to return.

Recently celebrating their 10th birthday, Aro’s services include their award-winning new service, Forensic Lead Generation which has delivered warm leads within weeks, as well as securing editorial coverage in specialist trade magazines; running social media; managing applications for industry leading awards; website and graphic design; SEO and event management.

Billy McKenna (Managing Director) and Paige Lee (Account Manager) with their recent award win: 'Best Use of Paid Media in a Campaign” from the PRCA Digital Awards.

Billy McKenna, Managing Director of Aro said: “We are very excited to get back on the road and network with other exhibitors and visitors who are all doing some very innovative work with plastics.”

“Our outsourced integrated PR and marketing service is something we have been delivering for a while but with the addition of Forensic Lead Generation, we can now support sales pipelines and introduce clients to new markets in an innovative way.”

All Aro’s clients have one thing in common – they’re small to medium-sized businesses doing very clever engineering but need help to effectively communicate the success of their products and services.  Aro works closely with its clients to ensure business needs are carefully analysed and a clear integrated PR and marketing strategy is agreed upon.

Email info@aroprandmarketing.co.uk to arrange a meeting, and register to attend for free today!

UK’s Leading Composites, Scientific and Engineering PR Agency Celebrates 10th Birthday

Aro PR and Marketing is celebrating its tenth anniversary with new staff and more clients than ever before.

The team of journalists, marketing experts and science writers has created a niche role helping small and medium sized high-tech engineering, composites and scientific companies raise their profiles, increase sales, and generate leads within weeks.

Aro staff have an in-depth knowledge of the full range of advanced engineering industries, including; aerospace, automotive, oil and gas,  med tech, power generation, motorsport, energy, marine, and science sectors.

The company’s dedication to their clients has paid off with two new staff members recently being recruited to respond to the increasing activity

Last Autumn, the company trialled its new Forensic Social Campaigning service, which delivered named leads within weeks. This has been rolled out to its existing clients and will be offered to new companies.

Billy McKenna (Managing Director) and Paige Lee (Account Manager) with their recent award win: 'Best Use of Paid Media in a Campaign” from the PRCA Digital Awards.

The National Composites Centre in Bristol was Aro’s first client, and the then CEO Peter Chivers, now retired, said: “In early 2011 the NCC operated out of a small office in the University of Bristol and it was a real challenge to share our vision of the services that the NCC would provide, and the impact and opportunity this would give the UK composites industry.

“However, the NCC has grown and increased its capabilities to fulfil that vision, and I am really pleased that Aro has similarly deepened and broadened its own capabilities in marketing communications of composites in particular, and advanced engineering more generally.

“The team was a driving force in increasing awareness of the NCC at its inception and generated huge interest from a wide range of quarters and I wish Aro a very happy birthday!”

Billy McKenna, Managing Director of Aro, said: “Ten years ago the world was very different, but quality content was generating benefits for business albeit largely for huge OEMs with enormous marketing budgets.

“I could see no reason why  small engineering, composites and science companies couldn’t grow their businesses with similar help. All our clients are doing just as clever work as the bigger boys and girls but they don’t always have the time or know-how to market themselves effectively.

“That’s where we come in. We have built up a knowledge of engineering, composites and scientific companies and we know how to get the most out of any story – from new innovations to awards success.

“That has been doubly proven and emphasized in the past year when face to face meetings were severely restricted. Our marketing communications programmes are helping to fix this, and our clients are all growing quickly.

“Undoubtedly the past year has been tough, like many other businesses in the UK and across the world. However we are stronger and set on a path for huge growth. We now also have international customers and will be looking to build upon that, as well as looking after our British clients.”

Aro now employs five staff members, each with their own speciality and an additional pool of seven associates. It also has an intensive development programme, supporting emerging talent such as apprentices and placement students.

Mr McKenna added: “We are all delighted to be celebrating our tenth anniversary. I’d like to thank our customers and staff for their commitment over the decade. From the outset, we’ve been lucky enough to work with some fantastic clients and have told the story of their clever engineering, clever composites or clever science to the world, but more importantly to their potential and existing customers, staff and investors.”

The perfect image for social media

With the number of engineering businesses using social media as a way of marketing continuing to increase, it’s becoming ever more important to find ways in which your company can stand out from the crowd. Great imagery is one way you can grab your audience’s attention.

We’ve all heard the expression, ‘A picture can tell a thousand words’.  Well, guess what? It’s true!  According to research, the human brain only needs one tenth of a second to understand an image whereas text would take a lot longer, around 60 seconds per 200 words.

So, in an age when people are time poor, it is essential to catch your audience’s eye and make your information clear and concise. Not only this, people remember visual information six times better than if they have read or heard it.

If this isn’t enough to convince you that images are the way forward, let’s look at social media engagement rates.

Using relevant imagery with your post can help boost engagement rates which in turn can lead to an increase in sales. According to research, Tweets with images receive 150% more retweets than tweets without images. Source: Buffer.

And on LinkedIn images result in a 98% higher comment rate.

To start you thinking about how you could better use images on your social media, here are my top tips:

  1. Get creative; use free websites such as Canva to create infographics. This is easy to use site with lots of great features.
  2. If you’ve got a tight budget, use copyright free image websites such as Pixabay and Pexels to get eye catching images.
  3. Keep text to a minimum; this way the image will give the audience a flavour of what you are trying to promote and drive traffic to your website as they want to find out more.
  4. Don’t be shy, why not collate images together to make a quick video? Free apps such as Quik by GoPro allow you to merge images together with music to make a video. Also, IMovie is great for a free visual editor.

Choose images that are relevant to your capability and keep your images consistent across all platforms to ensure maximum recognition and recall. So, before you write your next social media post about your latest innovative product or service, give it the recognition and the views it deserves by adding an image or two to your post; trust me, it’s worth it.

Molly Prout is an Apprentice PR and Marketing Executive at Aro PR and Marketing, which specialises in raising the profile of engineering, composites and science companies.

(Sources:)

https://www.socialmediatoday.com/news/7-tips-for-using-visual-content marketing/548660/

https://www.business2community.com/social-media/the-importance-of-imagery-on-social-media-02123519

https://www.linkedin.com/pulse/8-ways-increase-engagement-linkedin-company-pages-danielle-thibault/

South West PR pros join forces to discuss how industry measures up

Over thirty public relations professionals from across the South West joined forces to discuss measurement and evaluation – a crucial part of how the PR industry proves its worth to business.

The Public Relations and Communications Association (PRCA) – the world’s largest PR professional body and Aro PR and Marketing – specialist in raising the profile of engineering, composites and scientific companies, co-hosted the event, which took place in Ivybridge, Devon on 15 October.

PR professionals working in public sector, hospitality, construction and engineering came together to listen to keynote speaker Ben Levine, Director and Partner at TRUE Global Intelligence (FleishmanHillard Fishburn’s research and analytics practice), talk about how to effectively evaluate and measure the effect of a PR campaign, including the use of specialist software.

Commenting on the event, Ben Levine said: “PR has a responsibility to its clients to prove its worth and that it is helping meet corporate objectives. Measurement and evaluation are as important as planning a campaign – it’s how we prove the work we do is getting results.”

Billy McKenna, managing director of Aro PR and Marketing, said: “It was a pleasure to work alongside the PRCA to host this event for South West PR practitioners. The fact the event was full booked, demonstrates the importance the industry places on evaluating the impact of PR and marketing activity.”

Emily Hall, South West Regional Coordinator for the PRCA, said: “The PRCA regularly puts on training and networking events to support professionals in the region and encourage best practice. Ben’s speech on measurement gave an insight into both paid and free tracking, providing options for marketing departments and agencies with clients of all sizes to measure the success of campaigns and identify new opportunities for growth.”

As part of the creative industries, PR and marketing has an important role to play in contributing to the South West economy.  According to the Department for Culture, Media & Sport the largest increase of jobs in the creative economy is in the South West. Here the proportion increased from 7.5 % in 2013 to 8.3 % in 2014. The South West also had the largest increase between 2011 and 2014 from 7.1 % to 8.3 %.

Measurement and Evaluation- what’s it worth?