Where did January go? We’re already over a month into 2024 and it is time to re-think the newest trends in marketing and forget all those articles you read at the end of last year. Let’s see how to get a head start for the next 11 months and beyond. Here are some tips that will help you to harness the best techniques for marketing this year.
- Generative AI:
Many people have become familiar with AI applications that are easy to use and accessible for free or a small fee, for example, ‘ChatGPT’ and ‘Jasper’. These technologies are used by simply asking a question or prompting the system with specific instructions, which it will then follow.
Generative AI has many uses such as writing code, graphic design, data analytics and much more. Many marketeers and comms professionals are using AI to write blogs, news stories, social media posts and so on. However, there is a widespread and justly held concern that these AI bots are using plagiarized content or inaccurate information.
So how can you use it for marketing without these issues? A quick rule of thumb is to only ask for small aspects of a project or piece of content. This allows you to fact check and reverse search each piece of writing with ease, to ensure there are no problems.
- Virtual reality:
Virtual reality is said to be a top trend for marketing in 2024 as it bridges the gap between the digital and the real worlds. This will allow marketing companies and clients to showcase products and services through an immersive experience. VR has many uses outside of marketing as well that benefit industries such as air travel; it is used in flight simulators to train pilots.
Virtual reality can additionally be used in trade shows and exhibitions. With companies in industries such as engineering and science, having an experience where prospective customers can see your products and how they work first hand without moving a muscle, for example seeing a pump in action, will create an experience that is much more memorable against the competition.
- Video marketing:
Video marketing will be key this year – as it has been every year for the past five years at least! – with the rise in popularity of short snappy videos on social media. Apps such as TikTok and Instagram reels have shortened people’s attention spans, so using condensed video’s that get your product or service across quickly is key to ensuring that you easily rise above competition.
People look for friendly, funny content that shows why they need your product or service. It’s an opportunity to humanise your company. Interactive video content such as live streams are also popular because of the ability to ask questions and get an immediate response.
- Values-oriented content:
With the rise of concerns over the environment and animal cruelty, there will be a rise in people prioritising companies with content that focuses on how their products are environmentally friendly and cruelty free. This will in turn effect small companies especially those in engineering and science where environmental questions are discussed widely over many advanced manufacturing industries, such as aerospace, oil and gas or automotive. However, this is a real opportunity to show how their technology and service can make those industries more efficient, more environmentally friendly in a more nuanced discussion.
- Personalisation:
As practically everything is online now, it is easier than ever to personalise and target your content towards your desired customers and clients. Search engine optimisation (SEO) and keyword research will be a key factor in this. SEO means that you can reach your audience with low to no costs and done correctly will deliver a great return on investment. It simply increases the probability that someone searching for a similar company will see yours first, as it enables your site to rank higher in Google search.
At Aro, we are a dedicated, professional marketing and sales communications team that can help you navigate through the upcoming digital marketing trends and narrow them down to the most useful and applicable to your business. To find out more about how we can help you, have look at our website.
