Social Media Marketing

A strong and active social media presence can be one of the most effective forms of marketing, positioning and promoting your capabilities to a vast audience and large numbers of stakeholders. Aro can create and manage profiles, freeing up your valuable time.

Using social media helps to form and even continue conversations, subtly reminding each follower of your expertise within the industry.

What we can offer:

  • Platform selection
  • Profile set-up and design
  • Daily management
  • Message development of positioning and website traffic-driving messages
  • Evaluation and reporting
  • Recruitment support
  • Social media advertising

Your guide to social media communications for engineering, composites and scientific companies


  • Be active, but don’t be spammy.
  • Have good customer service.
  • Engage – share and like other accounts’ posts that are of interest to your company.
  • Use hashtags – but don’t overdo it.
  • Include an image, video, GIF or an infographic – this will give variety to your content.
  • Give your business a voice, especially when talking about events, meetings & awards.
  • Remember to tag companies & people who are linked or who could be interested.


  • Don’t post controversial topics through the company profile – It doesn’t look professional & can cause issues.
  • Don’t forget to respond back to people – Audiences engage because they are interested, show them you are too.
  • Don’t delete negative comments – It will only make the situation worse, just address them in the best way possible.
  • Don’t connect/follow everyone – High numbers look good but it’s quality not quantity that counts.