When first entering the world of social media, it can be challenging to know where to start and how to get it right. There’s a lot of talk about achieving a high profile on various platforms or how to use different features. However, to do this first you must avoid common mistakes., In this blog, in two parts, we will cover seven common mistakes you can make on social media and how to prevent them and secure the best results in no time. This part of the blog will cover the three most common mistakes:
Mistake 1: Focusing on quantity over quality.
Posting less frequently is not always bad. Unless you have a lot of big news and events to share, it is best to stick to 2-3 posts a week maximum, otherwise, it might get too repetitive, and you’ll be positing just for the sake of it -our audience will quickly lose interest. Limiting yourselves to fewer posts per week forces you to share only the best and most interesting content as well as focus on the quality of the post rather than its quantity.
Like it was with Cummins Inc., a motor vehicle manufacturer, that has got over 684 thousand subscribers on LinkedIn. Through consistent, but not overwhelming posting, they were able to grow their audience and engagement, despite being in the manufacturing sector.
Mistake 2: Being on all social media platforms.
Fewer channels, more focus, better content.
Needless to say it is really important to know your audience, what they like and don’t like, and what social channels work best for them. This knowledge usually comes through experience, so it is important to try out everything, before deciding what works best for your business.
Take stock of your social media profiles and consider which channels are performing for your business and which are not. By moving away from social media platforms that might not suit your business or not be performing well, you can double down on those that are.
Mistake 3: Posting the same content across platforms.
Tailored content for each platform increases reach and engagement.
It is almost a requirement to share different content on each social media channel you use because the platforms are set up differently and people have different expectations for the content they want to see on each platform.
This is why it is so important to make sure your content is tailored accordingly, to receive the best results. It can be the same overall message, but the delivery will probably be different.
For example, platforms like LinkedIn and Twitter might require a different number of hashtags, while Facebook will give you the best awareness if you don’t use any hashtags at all.
Read second part of our blog to learn about the rest of the mistakes and how to avoid them!