Has TikTok a place in marketing engineering or scientific organisations?

With the continuous rise of social media, many companies are considering which online sites to prioritise to benefit their business. Here we will be discussing the potential of TikTok, the world’s fastest growing social media platform, on the marketing of engineering and scientific companies across the globe. At a glance, TikTok is filled with hobbies […]

How to reach your target audience

What is a target audience? Firstly, a target audience is a specific group in which an advertisement is aiming towards. For every business, their target audience is bespoken to them so therefore it is crucial that you must fully understand your audience because if it doesn’t reach the right people, it won’t gain the traction […]

The 4 Ps in marketing and how to navigate them

When creating a product or service it is often difficult to know how to manoeuvre your resources strategically so that the right people are engaging with your business. By using the 4 Ps in marketing  you ensure that you have covered every field in trying to catch the eye of your customers, both existing and […]

Mistakes you can make on social media Part 2

When first entering the world of social media, it can be challenging to know where to start and how to get it right. This is the second part of our blog that will cover four more mistakes to avoid on social media. If you have not read the first part, click here to read it. […]

Mistakes you can make on social media Part 1

When first entering the world of social media, it can be challenging to know where to start and how to get it right. There’s a lot of talk about achieving a high profile on various platforms or how to use different features. However, to do this first you must avoid common mistakes., In this blog, […]

7 Marketing ideas to consider ahead of 2023

With the New Year approaching and attention turning more fully to 2023, in this blog, we’d like to present you with seven marketing ideas, that can help to drive your Engineering and Manufacturing business forward. Promote your capability, your products and services, that will help your customers accomplish their goals or improve the existing. Convince […]

Digital Marketing Techniques to look out for in 2023

As the year is coming to an end, with different companies releasing their Christmas campaigns, it is time to start thinking about any new approaches in marketing and what to prepare yourself for in 2023. In this article, we have collected several tips which could help you increase the effectiveness of your marketing to the […]

How to successfully promote your website

Struggling to increase visitors to your website, but not ready to spend loads of money on promotion that might not even help? Luckily, there are many ways to improve your business’s website that will help your sales. In our blog we have collected the most effective and free promotional tactics and want to share them […]

5 Digital Marketing tips to incorporate in your business

With the world moving online, it’s becoming more crucial for all types of businesses to be able to adapt to the change accordingly and still be able to make profits. Therefore, Digital Marketing has become such an important tool in the year 2022. It is one of the most successful marketing tools used for businesses to promote […]

Determining the Digital Marketing Toolkit

Here, Aro’s Managing Director Billy McKenna discusses why working from home has opened doors for many businesses and shares tips to help your business thrive despite covid-19. Abraham Maslow once said; “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.”. This […]

Aro PR and Marketing
46 Fore Street,
Ivybridge
Devon
PL21 9AE

Aro PR and Marketing
46 Fore Street,
Ivybridge
Devon
PL21 9AE