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Case studies are one of the most effective ways to show potential clients that your product or service delivers real results. In fact, B2B buyers

In the world of advanced engineering, communication needs to be as precise as it is strategic. Technical webinars have become an essential tool for engineering

Speaking at a trade show in the advanced engineering sector is a great way to promote your company – connecting with the right people, building

Securing a speaking slot at a trade show or exhibition can reap multiple rewards for your business and for your own professional profile, too.  It’s

What exactly is PR, and why should you think about using it? If you’ve ever found yourself wondering this, you’re not alone.   In this blog,

Most of us, when we hear the word ‘influencer’, picture someone reviewing the latest makeup products, cookery or fashion trends. But influencers aren’t limited to

Even seasoned marketing experts can find measuring campaign effectiveness a challenge.  And for companies considering PR for the first time, understanding and demonstrating its value

Happy new year and a warm welcome back. In this first full week of 2025, it’s important to focus on the digital marketing techniques that

As the year winds down, we’re winding up for 2025! Many commentators are forecasting that next year will see aerospace, defence and energy continue to

Social media can be a valuable asset for marketing engineering companies due to its vast audience reach. However, there are huge numbers of platforms to